Social media tools help flooring and stone businesses extend relationships with customers, however as easy as the tools are to set up, keeping them going can bring you to your knees. This workshop will teach you how to use these tools so the resources you put into them actually benefit your business.
• Identify how social media tools fit into your overall business
• Assess your online presence and how to improve it
• Explore best practices on how to engage with customers online
"Attendees will leave the workshop knowing how to assess their online presence and how to improve it," says Johnson. "They will also have the tools needed to complete a full strategy document that will launch their company's social media plan."
Those attending the workshop or interested in the education topic are invited to take a 10 question survey created for the session. Results will be shared during the workshop. To access the survey click on the following link: http://www.surveymonkey.com/s/XFKP6H8.
"If customers start the purchase process online, flooring and stone retailers must be found there. Social media goes hand in hand with a business' overall strategy," says Whittemore. "This workshop describes the tools, provides context and offers guidance for making use of them in a way that supports the business and engages customers."